Here are 2 examples of how Google ranking is now based on semantics structures in accordance with their new patent.
Google posted their patent defining how semantic distance between terms in a document affects modern-day SEO and Google ranking.
First Example refers to Page Title, Headings, Content and Keywords and how it affects Google Ranking.
How we use our heading elements and lists plays an integral role when we consider how the Search Engines find us today. The list of signals used by Google to identify the ranking placement has grown extraordinarily, and focus is now being placed more and more on quality and importance of the website, while others depend immensely on the search keywords.
You can clearly see in the snapshot above that in order for me to land on Page One of the Google search “Write For a Living”, it was essential for me to use this term in my Page Title, Heading 2, First Paragraph, and in the content.
Significance is then placed on the importance and relevance of my page to Google regarding helping writers write for a living.
Example 2 refers to listings and Semantic Structures.
You can deduce from the above screenshot that using lists drives your SEO. Each item listed is semantically amplified because they are all relevant to the keywords, which you find in the Title.
It would also then be safe to learn that the visual distance in each listing would then in no way lower your SEO purely because the “listing” effect binds the items, the keywords, and the title.
By discerning Semantic Closeness from the above example we can see that the Search Engines still find my page relevant in terms of “Write”, “Freelance Writing”, “Writing Careers”, and “Writing Jobs”
You can visit the US Patent regarding semantic distance between terms in a document.
“Techniques are disclosed that locate implicitly defined semantic structures in a document, such as, for example, implicitly defined lists in an HTML document. The semantic structures can be used in the calculation of distance values between terms in the documents. The distance values may be used, for example, in the generation of ranking scores that indicate a relevance level of the document to a search query.”
Furthermore, bear in mind that your images play a significant role in SEO, so be sure to add necessary titles, captions, alt descriptions. ‘Three Simple Steps to Optimize Your Website’ will definitely assist you. Also take note of the differences between Organic and Non-Organic SEO
I trust this helps you. Feel free to contact me when you need any help regarding your online business, I am here for you.