This One Technique Brings Unbelievable Clarity to Your Business Writing (and How to Do It)

Wanting to improve your business writing? Award-winning, Hisham Wyne, shares ‘one technique brings unbelievable clarity’. Hisham is a brand consultant, content creator and an expert copywriter. This technique is sure to bring results. All the very best!

This One Technique Brings Unbelievable Clarity to Your Business Writing (and How to Do It)

“The most complicated skill is to be simple.”
― Dejan Stojanovic

Hisham Wyne One Technique Brings Unbelievable Clarity

Want to write better? Google it!

Courtesy the Internet, there’s no shortage of helpful resources out there – from boiling the perfect egg to improving your writing efficiency and achieving your writing goals.

But what is obscured in this deluge of information is one trick that every writer must know – regardless of whether you make a living as a freelance content writer, or are expected to help your firm sell better.

It’s the one trick that can disguise a multitude of writing sins and also improve traction. And here it is: clarity through simplicity.

Why simplicity matters

Whatever discipline you may be in (advertising, web design, copywriting), simplicity is one of the most important skills that you will need to learn and hone.

According to a study conducted by Google in 2012, it only takes a fraction of a second for visitors to judge whether a website is beautiful or not. Interestingly, the majority of respondents in the study rated simple websites as more beautiful than visually complex ones.

Why?

In simple terms, the human brain gives preference to things that are easy to digest and understand. This concept is known as cognitive fluency.

Take websites, for example. At this point, you have probably visited hundreds of websites. More than likely, you have a list of websites bookmarked for repeat visits. You’re comfortable with them, and come back over and over. But when you visit a new site that has heaps of information, you get lost. Things look unfamiliar. Your dwell times reduce. Your bounce rates go up. Simply put, you just don’t spend as much time reading the content.

Your brain craves the familiar because it is easier to process. And when in unfamiliar territory, you crave simplicity.

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The science of simplicity

The human brain prefers less visually complex websites because these are less taxing. The important thing is that simplicity isn’t just important to visuals. It also applies to copy and content.

The human brain prefers less visually complex websites because these are less taxing. The important thing is that simplicity isn’t just important to visuals. It also applies to copy and content.

Good copywriting shares a few qualities with good design. One of those qualities is simplicity.

Why simplicity matters in writing

Learning and mastering simplicity is difficult. That is why it’s an easy temptation for writers – particularly unsure writers, or those writing in a non-native language – to use verbosity, jargon, and ambiguity as crutches.

Academic writing is a major culprit. University students write like their professors; cranking out sentences stretched to breaking with esoteric words and complicated construction – for no good reason. It’s almost like academics are afraid of being understood too easily.

You might get away with it in academia – I know I did. But the real world isn’t as forgiving. Writing with simplicity and clarity is key.

But don’t get me wrong: simple isn’t easy. Simple is hard. It entails discipline, attention, and critical thinking. Simple takes time. Remember that Blaise Pascal once started a correspondence by saying “Excuse the long letter, I didn’t have time to write a short one.”

Hisham Wyne One Technique Brings Unbelievable Clarity

Think back on the ads that have appealed greatly to you. What do you remember? Simplicity.

Seasoned copywriters spend years honing their skills so they can get the point across with elegant simplicity.

Simplicity is a copywriter’s best friend

Over the years, you may have accumulated a few habits that may work well for you if you are striving to be a fiction writer. Or a columnist, or perchance a food critic.

Business copywriting is different. And in order to be successful, you need to shed these habits. And avoid the words and constructs you most like. To paraphrase William Faulkner, you have to kill your darlings.

So here a few tips to start bringing simplicity to your copy:

Never make it about yourself

There might be a time and place to showcase that tremendous vocabulary you’ve spent years developing. Working on client copy is not it.

One of the key mistakes new writers make is trying to impress by piling on the words to show how adroit they are with language. That’s not going to work. Even if the client likes it, verbose copy doesn’t sell as well as simple sentences.

Don’t make it about yourself. Use your copy to help brands that have hired you sell better. Once audiences start responding to your copy, you’ll get hired again.

Your readers don’t care about emotional connections

 

Hisham Wyne One Technique Brings Unbelievable Clarity

There are essentially two types of people who will read corporate copy.

First, you have people who have inadvertently stumbled upon your work. It is highly likely they won’t bother reading – because your work just doesn’t apply to them.

Second, you have people who are looking for solutions to specific problems. And they’re hoping your client can help them with specific services. So your job is to tell audiences a) how your client can help, and b) why they’re a good choice. Quite simply, your goal as a copywriter is to help your clients make the sale.

Ditch the thesaurus

Again, don’t use words you don’t need to. Remember, your audience has a lot of things competing for attention. You need to get your message sinking in fast. As a copywriter, think about whether someone will understand what you’re saying if they only skim.

Apply the 10-second test: Will brand new readers get your point in 10 seconds? If not, it’s time to hit the drawing board again.

Think mobile

More and more content is now accessed online. As a copywriter, you need to constantly think about how your copy works on a small screen. Edit and rewrite. And then edit and rewrite some more – till your content doesn’t overwhelm small screens.

So what’s the bottom line?

It’s simple.

As a copywriter, your goal is to help clients hit their business objectives. And that means creating copy that their audiences respond to. Simpler copy can be read faster, and understood better by more people. And that means more eyeballs, which translates to better sales.

A bit about the author

Hisham Wyne - One Technique Brings Unbelievable Clarity Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District. Follow him on Twitter and LinkedIn.

I love this Hisham’s work! Her has such an energized manner of writing.  If you wish to be energized while at your desk, be sure to read how to Write and Stay Healthy with Carla West.Hisham Wyne One Technique Brings Unbelievable Clarity

If you feel you have insight’s to share and would also like to Guest Blog, please feel free to contact me. I would love to publish your thoughts or ideas.

Blessed Be,

Sancheo

Write for these 10 Religious sites that pay

Lately there has been so much transpiring around the world regarding religious beliefs, here are 10 Religious sites that pay to publish your convictions and understandings. If you wish to share your ideas, but are not really a writer, please feel free to make use of our transcription services.

10 Religious sites that pay

10 Religious sites that pay

1. The Christian Century

At the Christian Century, we seek to articulate the public meaning of faith, bringing the resources of religious tradition to bear on such topics as poverty, human rights, economic justice, international relations, national priorities, and popular culture.

We are also interested in pieces that examine or critique the theology and ethos of individual religious communities. We welcome articles that find fresh meaning in old traditions and that adapt or apply religious traditions to new circumstances.

Authors should assume that readers are familiar with main themes in Christian history and theology, are accustomed to the historical-critical study of the Bible, and are already engaged in relating faith to social and political issues. Many of our readers are ministers or teachers of religion at the college level.

Visit Site | Submission

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2. First Things

First Things is happy to accept unsolicited manuscripts. Writers should familiarize themselves with the magazine before sending their submission, and include with it a cover letter giving their thesis, an explanation of why it’s an important thesis to argue in this magazine, reference to any similar articles the magazine has published recently, and a short biography. We do not accept simultaneous submissions of manuscripts or poetry. An honorarium is paid upon publication.The word limits (which should be adhered to strictly) are:

  • Opinions: 1,000 to 2,000 words
  • 
Feature Articles: 2,500 to 4,000 words
  • Book Reviews: 1,250 to 1,500 words

Visit Site | Submissions

3. Forward

The Forward and Yiddish Forverts regularly accept submissions from outside contributors. The best guide to our style and content is our newspapers and websites themselves; the best way to figure out what we’re looking for is to read them. Here are some additional details to assist you in pitching stories to our editors.

Payment

Fees differ depending on the intended medium, section and the work in question. Your editor should inform you of the rate upon commissioning your work. (If he or she does not, feel free to ask.) In the event that a written work accepted for publication is not used, the writer generally will receive 50 percent of the agreed-upon fee.

Contributors are paid by electronic transfer (ACH) to their designated bank accounts, where available, and elsewhere by PayPal, or as a last resort, by check.

Visit Site | Submission

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4. GrokNation

GrokNation is a communal space where we can read, discuss, explore, learn and truly understand the issues that shape our modern lives: from the social impact of pop culture to the importance of human connection, from causes that help to heal communities large and small to the challenges of raising the next generation of activists. Smart and passionate, with a quirky sense of humor and an unapologetic nerdiness, GrokNation is a place for people of all ages and backgrounds – this means you! – to spend time thinking deeply about things that matter, trying to “grok” them.

Visit Site | Submission

5. Image Journal

We welcome unsolicited submissions and consider all submissions carefully. Because of limited staff time, we’re not able to guarantee personalized feedback, but please know that we’re grateful to each writer who takes the risk of sharing work with us. We produce two publications: Image, a quarterly journal, and Good Letters, a daily blog.

All the work we publish reflects what we see as a sustained engagement with one of the western faiths—Judaism, Christianity, or Islam. That engagement can include unease, grappling, or ambivalence as well as orthodoxy; the approach can be indirect or allusive, but for a piece to be a fit for Image or Good Letters, some connection to faith must be there.

Visit Site | Submission

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6. Leben

Leben is a quarterly, four-color magazine that tells the stories of the Protestant Reformers and those who have followed in their footsteps through the ages. We are a popular history publication that aims at a general readership.

Those interested in writing for Leben should read through several articles on our website.

We are published by City Seminary of Sacramento, California, and so we do have a slightly parochial slant toward the German Reformation, due to our historical lineage, but articles about the Swiss, Dutch, Scottish, English, Hungarian and other reformation movements are all of interest to us.

We are not a theological journal, per se, i.e. while we have a perspective, our articles do not expressly deal with theological propositions. There are many publications devoted to discussing theology, we focus on the people and events that make up the Reformation tradition.

Above all, articles should be interesting to a general readership, seeking to bring alive the events and personalities of a particular period. Avoid being preachy and moralizing. Again, there are places for those kinds of articles, but that is not our mission. Most of our readers can draw their own conclusions without being force-fed. Tell a good, well-researched and historically accurate story.

Visit Site | Submission

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7. Liguorian

To have freelance manuscripts considered for publication in Liguorian magazine, please observe the following guidelines:

Articles must not exceed 2,200 words. Personal essays should be limited to 1,000. Fiction submissions should be approximately 2,000 words. Style and vocabulary should be popular and readable. Use an interest-grabbing opening, state why the subject is important to readers, use examples, quotes, anecdotes, make practical applications, and end strongly.
Liguorian does not consider simultaneous submissions or articles previously accepted or published.
Seasonal articles and stories must be received 8 months in advance.
Manuscripts should be submitted electronically via e-mail attachment in Microsoft Word to [email protected] or on CD to Liguorian, Attn: Managing Editor; One Liguori Drive, Liguori, MO 63057. Please indicate the word count of your submission and the category intended: personal essay, or feature and whether it is fact or fiction. Be sure to include your full name, address, phone number, and e-mail address.

Visit Site | Submissions

8. The Lookout

The Lookout is a 16-page, full-color weekly magazine from Standard Publishing with a circulation of about 40,000.
We are designed to provide Christian adults with true-to-the-Bible teaching about current topics to help them mature as believers and live in the world as faithful witnesses of Christ.
The Lookout publishes from a theologically conservative, nondenominational, and noncharismatic perspective. It is a member of the Evangelical Press Association.
Our emphasis is on the needs of ordinary Christians who want to grow in their faith rather than on trained theologians or church leaders.

Visit site | Submissions

9. RELEVANT

RELEVANT covers faith, culture and intentional living. Our readership is culturally savvy, mainly Christian 20 and 30somethings who are looking for purpose, depth and spiritual truth. Our mission is to challenge people to go further in their spiritual journey, live selflessly and intentionally, care about positively impacting the world around them, and find the unexpected places God is speaking in life, music and culture.

Visit Site | Submissions

10. Sojourners

Submissions for online publication should be no more than 1,000 words in length and should directly address the intersection of faith and justice. Before submitting, please acquaint yourself with our material. We reserve the right to edit for length and clarity. Please email finished submissions for online publication to our submissions editor with the words “submission” in the subject line. Include a one- or two-sentence biography and a headshot.

Visit Site | Submissions

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Bonus!

I know I promised 10 writing jobs, but this is something different that may tickle your fancy! 🙂

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Wishing you all the best of luck with these sites, and I will do my darndest to get new jobs out to you ASAP! In the meantime, if you may have missed, check out these 13 Popular websites! If you wish to write on a more esoteric note, please check out The Winning Wish.

Blessed Be,

Sancheo