Three Simple Steps To Help Optimize SEO on Your Website
Having your own site is probably one of the most exhilarating feelings, but this emotional elation is exceptionally short-lived when there is no traffic coming to your site. Traffic, after all, is not only a virtual popularity contest, but also traffic results in conversions and is a means of making money online. Ultimately, your website is for escaping the schlep of nine-to-fiving at some office, and earning a decent living.
Let us ponder on Earl Nightingale’s quote on success as we look at your website. Success is the progressive realization of a worthy goal or ideal, Earl Nightingale. Is your web or blog a worthy goal? Is it the ideal? Success is ours to achieve once we understand that we have all the tools, we need only figure how to use them! Progressive manifestation into your successful reality.
Are you thinking, “Yes, sure, but how is this achieved?” We achieve this through driving more traffic to your website, by utilizing Search Engine Optimization, better known as SEO.
Step One: Be found in search results.
- Think of Google’s search results, then ask yourself if your page title in any way resonates in these findings. Ensure to phrase your business description in a concise informative fashion.
- Domain names DO make a difference. I have had this discussion with many knowledgeable and hind-sight not-so-knowledgeable persons. However, domain names are important to search engines. So once again, descriptive informative and easy to read domain names work. And while on this topic, please ensure that your sub-pages remain clear too e.g. http://thewritestyles.com/about/ works, http://thewritestyles.com/IDprod24.11 would be rather confusing. So ensure clear page names remain clear.
- Meta descriptions are probably one of your strongest tools. Here you normally have roughly 150 characters to use. See each character as a traffic controller, if he’s not working then replace him! Use these characters to build the strongest concise description for each of your pages.
Step Two: Preparing your images for SEO.
This is important, and I’m amazed at how long it took me to figure this out! So please take note, most search engines interpret your images as “unknown language”. Truly, they mean nothing but scrambled gobbledygook. Once you interpret what they are to the search engines, they can well be powerful traffic lures. Here’s how to prepare your images:
- Ensure that the file name has a concise description e.g. The image above is filed as ‘Earl Nightingale Success’. It explains what the image is about and the pertinence to the article.
- When looking at the HTML of your image you will clearly see an ‘alt’, this is the image translator’ to search engines. See image alongside is the HTML of Earl Nightingale Success image.
- The caption of your image once again explains your images not only to your customers, but also to search engines, so use your wording. Think of what people are searching for and try to use those terms, but in a way that your customers will appreciate your image too!
Step Three: Be consistent.
If you don’t keep your site updated it won’t go anywhere. Remember, your site is your online store and the same rules that apply to the mall down the road from you also apply to your site. So update, check your work, use your words!!! You really don’t need a specialist to come in if you use your words wisely.
If you haven’t built your own website as yet, do take a look at the list of products to help you launch your writing career.
Remember this site is about you, so If there is any way I can assist you, please feel free to contact me.