Have you ever returned to your car from a morning at a mall to find your windscreen looking as if someone was trying to wrap it? Now think to yourself, have you ever read any of those annoying flyers? Personally I don’t because I don’t believe in the principle of peeving people off through marketing. What further annoys me regarding this style of marketing is that it brings out the worst in the car owners too. They’re so frustrated at finding their cars in that state, most throw the flyers on the ground right there. Others drive out the mall with the flyers and then choose to empty their vehicle out along the road. It’s just wrong.
The same goes for business cards… how many business cards have your received in your life time, and how many did you use? I think the only business cards that actually get kept and used are the business cards found in the medical realms and hair salons because they serve a purpose by having the appointment scheduled on them. Continue reading 7 Vital Writing Points for Successful Marketing→
You may feel you’re doing really well if you manage to land your clients, but how do you go about charging? Does the cliché, “Charge what you’re worth” ring true with you?
Some writers recommend that you should take the salary you had prior to your freelancing career and divide that into forty hours per week.That would be a great idea, but what of your marketing, your admin, analytics, correspondence and everything else that goes into being a freelance writer? Especially if you’ve built your own website that needs constant updating?
“The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.” — Neil Gaiman
I am a huge Neil Gaiman fan, so I believe his simplistic outlook would be the only ‘rule’ to writing that I can relate to. However, it does not help me much in terms of being efficient.
Productivity is the greatest daily goal of a writer, when achieved it can immediately be interpreted as success. When I started writing I found so many things were hindering my writing, and most of the tasks I believed I carried out to be more productive. Continue reading 10 ideas to Increase Writing Efficiency→
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Three Simple Steps To Help Optimize SEO on Your Website
Having your own site is probably one of the most exhilarating feelings, but this emotional elation is exceptionally short-lived when there is no traffic coming to your site. Traffic, after all, is not only a virtual popularity contest, but also traffic results in conversions and is a means of making money online. Ultimately, your website is for escaping the schlep of nine-to-fiving at some office, and earning a decent living. Continue reading Three Simple Steps to Optimize Your Website→